![]() , L'Oreal has installed interactive devices in its Shanghai, Wuhan, and Changsha boutiques. Using augmented reality technology developed by Smile, change your expression, move your head - the makeup will follow! The result is stunning, just as if you're wearing it." Said, "Did you ever imagine you could try on hundreds of looks in a matter of minutes? The latest revolution from L'Oreal Paris: virtual reality makeup that lets you apply every look and product to your image. The app technology gives users a way to test L'Oreal products virtually, ahead of making a purchase decision. Many customers have a problem with visualizing how products will appear on their own skin or nails, and it may not always be desirable to use samples. The augmented reality technology behind the app also allows customers to turn their head to view the appearance of the products from different angles. The Genius apps allow customers to use their smartphone cameras to snap pictures of themselves and apply virtual L'Oreal products - such as lipsticks and nail polishes - onto the image. L'Oreal stores offer such services as having beauty advisers on-hand to help clients, and digital features designed to improve the customer experience, including the Nail Genius and , in its home city of Paris, and all over the world. However, the company now has its own branded Until relatively recently, L'Oreal had kept true to its roots in supplying its products for other retail companies to sell. To maintain its position at the top of its industry, L'Oreal has had to constantly innovate, and in 2018 that means using digital technology to augment its in-store experiences. It has revenue of over $28,572, placing L'Oreal at #379 on theįortune Global 500. Today, that number has grown to 20,000, and L'Oreal is one of the largest cosmetics companies in the world. The company eventually changed its name to L'Oreal, and, by 1984, had employed over 1,000 chemists. Schueller started out creating his own products and selling them to Parisian hairdressers, and in 1919 registered his company under the name Societe Francaise de Teintures Inoffensives pour Cheveux. L'Oreal began life when French chemist, Eugene Paul Louis Schueller, created a revolutionary hair dye formula which he named Is putting itself in the vanguard of this trend with three great new innovations. , is at the frontline of creating the in-store experiences of the future.
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